Robots are a new trend for the advertising and event industries. For two years now, we have been expanding our presence in the BTL market, largely thanks to the use of the Promobot robot as a promotional tool.
The robot has the appeal of innovation, it attracts attention, and the materials that it demonstrates, do not cause the usual rejection of advertising. Promobot talks, jokes, compliments, and embeds promo-conversations in a casual conversation with a person.
A robot is often rented:
At the traditional oil summit of the Republic of Tatarstan, Tatneft was represented by a robot named Nefteon. It welcomed the participants of the event, including the President of the Republic of Tatarstan, Rustam Minnikhanov. The duties of the unusual employee included greeting guests, demonstrating a video about the history of Tatneft, communicating with the participants and guests of the summit and even printing out photographs.
At the 89th session of the General Assembly of the International Union of Railways (UIC) gathered 130 participants from 40 countries. Here Promobot Max talked with delegates in English, talking about Petersburg, taking photos and pose.
Another robot Promobot worked for a month in the fresh-market “Lime” in St. Petersburg, where it did not only entertained visitors with its dances and jokes, but also advised customers, told about the store.
Promobot at the Oil Summit of the Republic of Tatarstan
Promobot at the opening of the Colin’s store
Promobot at the 89th session of the General Assembly of the International Union of Railways (UIC)
Promobot in the store “Oboikin” (St. Petersburg) as part of the promotion
Promobot at the exhibition represents Alfa Bank
Promobot at the Russian Marketing Forum
Promobot represented MTS at the international forum “Orenburg Region – the Heart of Eurasia”
The client of the advertising agency is looking for a solution that will attract as much attention to the product or company as possible. Promobot steadily attracts attention, because not so often you can see a friendly robot at an exhibition or in a store. It allowed us to stand out among other advertising agencies and offer clients a special solution for promotion. It is in demand. The cost of the day of rent is 35 000 rubles – this is a worthy income item for an advertising agency that does not require the cost of a human resource.
Director General, Agency of Advertising Innovations JOHN GALT