Story of BTL Africa

BTL Africa is the fastest growing experiential agency in Africa. The company has been built on innovation, proactivity and speed. They identified digital and artificial intelligence as two technologies the agency could use to bring chemistry between customers and brands. Therefore company decided to invest in an artificial intelligence robot.

 – Why did you decide to do business related to robots?

BTL Africa is the fastest growing experiential agency in Africa. The company has been built on innovation, proactivity and speed. BTL Africa has become a leading force in the development and implementation of experiential activations for leading African brands and some of the most iconic international brands across Africa. The proliferation of new technology and the internet is quickly changing how customers engage with brands. This change cannot be ignored, so as a company that specializes in the design of experiences to engage and excite customers at key touchpoints within their journeys. We identified digital and artificial intelligence as two technologies we could use to augment the experience we give to bring chemistry between customers and brands. We therefore decided to invest in an artificial intelligence robot.

– Why did you choose Promobot?

In our quest to find the right robot, there were a few elements that we highlighted as features the robot must have. First, the robot must be flexible and easy to use and maintain. Secondly, we needed to be able to customize it with relevant brand content to create unique experience for each use. And finally, we wanted a humanoid robot that is out of this world but yet relatable.

From our research, we found promobot had all the features we needed and provided great support after sales support.

– How often do robots rent? For what purpose? How do event visitors react to robots?

The robots have been used for product launches, corporate events, shopper experience and engagements in malls and shopping Centers, exhibitions, at parties and all kinds of events, etc. Our Robots have played various roles at these programs. We have had them provide concierge services- welcoming guests, Co-MC events, take photos of guests and print or email copies as souvenirs, providing information to guests, assisting guests to sign in at events, providing brand talk and helping sell products. They are very dynamic.

– What difficulties did you face and how did you overcome them?

our biggest challenges was customizing the robot for the French market. This included a lot of translation work and hundreds of hours of translation and editing to ensure the robot was ready to be used for the first time ever with a French voice synthesizer and database.

Another challenge was building up relevant brand content for our clients and exploring new use cases. Exploring the robots and the linguistic system more, we have found new ways to use it and new ways to build and use content to it even more exciting.

– Tell us about the most memorable projects during your work with Promobot.

We have done several projects with Promobot, who is popularly known as Adwen (which means Intelligence in Twi, a Ghanaian language). The most memorable event is when Adwen was used at the 2018 Ghana Music Awards on behalf of the lead sponsor of the event, a telecommunications firm. The V4 which we call Akili is being used in DR Congo shopper experience and engagements for the same telecommunications firm.

– What are your plans related to Promobot?

We are excited about Adwen and Akili. BTL Africa is in talks with key clients to permanently place Adwen and Akili as a customer service assistant in retail shops. To extend the use case of these robots further, we have plans to integrate it with other digital platforms such as queuing systems, sign in or check in systems, event ticket verification and social media hashtag printing.

Jeffery Adadevoh
VAS & IGC Manager | BTL Plus